Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They're using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?

Analysis of Correct Answer(s)

• The Unique counting method is the correct choice for this scenario. The goal is to measure the number of individual users who downloaded the brochure, not the total number of downloads.
• The Unique method ensures that only the first conversion (in this case, a download) is counted for each unique user within a 24-hour day. If one person downloads the brochure multiple times, this method will only count them once, providing an accurate measure of unique user engagement.

Analysis of Incorrect Options

• Standard counting method: This method counts every conversion. It would be unsuitable as it would count all downloads, even multiple downloads from the same user, inflating the user count.
• Per session counting method: This counts one conversion per session. If a user downloaded the brochure, left, and then returned in a new session to download it again, they would be counted twice. This does not accurately measure unique users over the campaign's duration.
• Custom counting method: This is not a standard, available counting method for Floodlight counter tags in Campaign Manager 360.