A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on.Which report should they review?
Standard report with same-device conversions dimension
Standard report with cross-device conversion dimension
Standard report with platform type dimension
Standard report with environment type dimension
Explanation
Analysis of Correct Answer(s)
A Standard report with the platform type dimension is the correct choice.
- The Platform Type dimension in Campaign Manager 360 directly categorizes the type of device on which an ad impression was served.
- It breaks down performance data into three main categories:
- Desktop: Computers and laptops.
- Mobile: Smartphones.
- Tablet: Tablet devices.
- This dimension precisely answers the advertiser's question about which devices their ads appeared on by showing metrics like impressions and clicks for each platform.
Analysis of Incorrect Options
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Environment type dimension: This dimension is less specific. It reports whether an ad appeared in a Web (browser) or App (in-app) environment. While a mobile device can have both, this dimension doesn't distinguish between a desktop computer, a mobile phone, and a tablet, which is what the advertiser needs.
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Cross-device conversion and same-device conversions dimensions: Both of these dimensions are incorrect because they focus on conversions, not ad delivery. The advertiser's question is about where ads appeared (i.e., impressions), not where users converted. These dimensions are used to analyze the user's conversion path across devices, not the initial ad placement.