Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?

Viewability setting

Content setting

Video setting

Geo setting

Explanation

Analysis of Correct Answer(s)

  • The Content setting is the correct choice. Within Campaign Manager 360's Verification tab, this setting is crucial for maintaining brand safety. It allows you to monitor and receive alerts if your ads run alongside content that you deem inappropriate. You can configure it to detect various sensitive content categories, such as adult themes, hate speech, or violence, ensuring your brand's reputation is protected by controlling the environment in which your ads appear.

Analysis of Incorrect Options

  • Video setting: This verification option focuses on technical aspects of video ads, such as player size and audibility. It does not analyze the contextual content of the surrounding page.
  • Viewability setting: This measures whether an ad had the opportunity to be seen by a user according to industry standards. It reports on an ad's visibility, not the safety of the content around it.
  • Geo setting: This verifies that your ads were served in the correct geographic locations as defined in your campaign's targeting. It is concerned with location accuracy, not content suitability.