When scheduling creatives within Campaign Manager 360, what's one thing you need to do to make sure an appropriate ad will run every time?
Set your geographic targeting to only a small amount of regions across the United States.
Set your account to only serve across mobile devices.
Create an ad with multiple region-specific creatives.
Create a default ad so that any audience can view it if it needs to be shown.
Explanation
Analysis of Correct Answer(s)
- The correct answer is to create a default ad. In Campaign Manager 360, a default ad serves as a fallback or catch-all for a placement. It is designed to run when a user doesn't meet the specific targeting criteria (like geography, audience, or time of day) of any other ads assigned to that placement. By setting up a default ad with no targeting restrictions, you guarantee that an impression opportunity is never wasted, ensuring an appropriate ad is always available to be shown.
Analysis of Incorrect Options
- Creating region-specific creatives: This is a geo-targeting tactic. If a user is outside the specified regions, no ad will serve. This does not guarantee an ad runs every time.
- Setting narrow geographic targeting: This restricts ad delivery, making it less likely an ad will run for every impression. It is the opposite of a fallback solution.
- Setting the account to serve only on mobile: This is a device targeting restriction. It prevents ads from serving on other devices like desktops, thus failing to ensure an ad runs in all possible scenarios.