You're working with a national flower distributor to plan desired creatives for a new campaign.During the creative serving process, which of the following steps are relevant to the process?

The creative serving process in Campaign Manager 360 involves a set of rules and settings that determine which creative is shown from a group assigned to an ad.

Analysis of Correct Answer(s) This option correctly identifies four key components that directly control the creative serving logic:

• Creative rotation rules: This is the primary setting that dictates how multiple creatives are served. Options include even distribution, sequential order, weighted distribution, or optimization based on click-through rate (CTR).
• Creative ratio: Used with weighted rotation, this assigns a specific weight (ratio) to each creative, controlling the frequency of its impressions relative to others.
• Creative priority: When multiple ads are eligible for the same placement, priority determines which ad (and its associated creatives) is selected to serve. Higher numbers have higher priority.
• Creative scheduling: This allows you to set specific start and end dates/times for individual creatives, giving you granular control over when a particular creative is active.

Analysis of Incorrect Options The other options contain elements that are attributes of a creative rather than serving process rules, or are less precise:

• Creative length and creative type (e.g., video, image) are characteristics of a creative file, not settings that control its rotation or priority in the ad server's decision-making process.
• Creative weight is a relevant setting, but the options including it also list incorrect attributes.
• Creative flight dates is a less specific term. While ads and placements have flight dates, creative scheduling refers to the more granular ability to set unique start/end times at the individual creative level, which is a key part of the serving logic.