Your client would like to measure how many new users are seeing their campaign. They'd like to view this on a spreadsheet emailed daily.Which Campaign Manager 360 measurement feature should you use to meet their request?

Analysis of Correct Answer(s)

• Instant Reporting is the most suitable feature for this request. It is designed to quickly run ad-hoc reports from a template, including Reach reports, which are specifically used to measure unique users (or "new users").
• This feature directly addresses the core need to measure the number of new users seeing the campaign.
• When an Instant Report is run, Campaign Manager 360 sends an email with a link to download the report as a spreadsheet file (CSV). The user can then run this report daily and forward the spreadsheet to the client.

Analysis of Incorrect Options

• Report Builder: While Report Builder is the primary tool for creating complex, custom, and scheduled reports, Instant Reporting is the more direct feature for a quick, on-demand measurement using a standard template, which aligns with the immediate need to measure new users.
• Summary Dashboard: This provides a high-level, visual overview of campaign performance directly within the Campaign Manager 360 interface. It is not a spreadsheet and cannot be emailed.
• Offline Reporting: This is the back-end system that processes scheduled and large reports created via Report Builder. It is not a user-facing tool for generating a report.