A national medical device company is ready to launch their campaign for a new wheelchair.Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?

Analysis of Correct Answer(s)

• Agency trafficker: This role is correct because the primary responsibility of a trafficker, or an ad operations professional, is the technical setup and management of digital advertising campaigns. A core part of this job is generating and sending placement tags from Campaign Manager 360 to publishers (the term "advertisers" in the question likely refers to publishers or sites where the ads will run). They ensure that the correct creatives are served in the right places and that tracking is implemented properly.

Analysis of Incorrect Options

• Agency creative planner: This role focuses on the creative strategy and concepts for the campaign. They are involved in what the ad looks and feels like, not the technical implementation of ad serving.
• Agency media planner: This individual is responsible for developing the media strategy. They decide which channels and websites to advertise on to reach the target audience effectively and within budget. They plan the buy but do not typically handle the ad tags themselves.
• Agency administrator: This role manages overall account-level settings and user permissions within Campaign Manager 360. While they have the access to perform many functions, their day-to-day responsibility is not the operational task of trafficking campaigns and sending tags. This task falls specifically to the trafficker.