You're working with a car manufacturer looking to set up a campaign within Campaign Manager 360. They've just had their Campaign Manager 360 network created.What steps, in order, should you take to set up their campaign?
1. Create placement. 2. Create an advertiser. 3. Create a campaign. 4. Upload creatives. 5. Create ads.6. Download and send placement tags.
1. Create a campaign. 2. Create an advertiser. 3. Create a placement. 4. Create a site.5. Upload creatives. 6. Create ads. 7. Placements and creatives. 8. Download and send placement tags. 9. Associate the ads.
1. Create ads. 2. Create an advertiser. 3. Create a campaign. 4. Create a placement. 5. Upload creatives. 6. Download and send placement tags.
1. Create an advertiser.2. Create a campaign.3. Create a site.4. Create a placement.5. Upload creatives.6. Create ads.7. Associate creative to the ad.8. Associate ad with placement.9. Download and send placement tags.
Explanation
Analysis of Correct Answer(s) This option correctly follows the required hierarchical and logical workflow within Campaign Manager 360. The process is sequential due to dependencies between each object.
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Structural Foundation:
- 1. Advertiser: The top-level entity, representing the client (the car manufacturer).
- 2. Campaign: Sits under the advertiser and houses all related activities.
- 3. Site: Represents the publisher's property where ads will run. It's a prerequisite for creating a placement.
- 4. Placement: The specific ad slot on a site. It defines the inventory you are buying.
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Creative and Ad Assembly:
- 5. Upload Creatives: Add the actual ad assets (images, videos, HTML5 files) to the platform.
- 6. Create Ads: An 'ad' in CM360 is an object that links creatives to tracking and serving rules.
- 7. Associate Creative to Ad: You must assign a specific creative asset to each ad object.
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Trafficking and Finalization:
- 8. Associate Ad with Placement: This crucial step assigns which ads are eligible to run in which placements.
- 9. Download and Send Placement Tags: The final step is to generate the code snippets (tags) for the publisher to implement on their website, allowing your ads to be served and tracked.
Analysis of Incorrect Options - The other sequences are incorrect because they violate the platform's object hierarchy. For instance, you cannot create a campaign without first having an advertiser, nor can you create a placement without first defining a site. Similarly, you cannot create an ad without first uploading the creative it will use. The correct answer is the only one that respects these fundamental dependencies.