Your new client's business has a home decor division and a general contracting division. Since this is the first time you're working with them, you'll need to set up their Campaign Manager 360 network so they're able to separate their divisions while also being able to see a holistic view of their company.What kind of setup will allow for this differentiation?
Set up two separate placements under the parent advertiser.
Set up separate campaigns under the parent advertiser.
Set up separate child advertisers under the parent advertiser.
Set up two parent advertisers under one Campaign Manager 360 network.
Explanation
Analysis of Correct Answer(s)
The best practice for this scenario is to use a Parent-Child Advertiser hierarchy. This structure is specifically designed in Campaign Manager 360 to manage multiple brands, regions, or business divisions under a single corporate entity.
- The Parent Advertiser represents the client's overall company, allowing for a consolidated, holistic view of all advertising activities.
- The Child Advertisers represent the distinct business units ("home decor" and "general contracting"). This allows for separate management, billing, and reporting for each division.
This setup perfectly meets the client's need to both separate divisional data and aggregate it for a company-wide perspective.
Analysis of Incorrect Options
- Set up two parent advertisers: This is not a valid structure. An advertiser can be a parent to child advertisers, but you cannot have multiple "parent" advertisers in this context to achieve a consolidated view. They would exist as separate, unrelated entities.
- Set up separate placements or Set up separate campaigns: These options are too granular. Placements and campaigns exist within an advertiser. Using them to separate entire business divisions would create significant organizational and reporting challenges, and it fails to utilize the proper hierarchical structure Campaign Manager 360 provides for this exact purpose.