Within Campaign Manager 360, what are the components of each account?

Analysis of Correct Answer(s) The correct option accurately lists the fundamental building blocks of a Campaign Manager 360 account structure. The hierarchy begins at the Account level, which then contains all the other components necessary for ad serving, tracking, and management.

• Advertisers: The primary entity under an account, representing the client whose products or services are being promoted.
• Campaigns: Housed within advertisers, campaigns are used to organize a specific marketing effort with a defined start and end date.
• Sites, Placements, Ads, Creatives: This is the core trafficking hierarchy. Sites represent the publishers, placements are the specific ad slots, ads link creatives to placements, and creatives are the actual ad files.
• User Roles & User Profiles: These components manage access control and permissions for individuals using the account.
• Floodlight Configuration & Tags: This is the conversion tracking system used to measure user actions post-ad interaction.
• Billing: A crucial administrative component for managing invoicing and payment profiles associated with the account's activity.

Analysis of Incorrect Options The other options are incorrect because they either omit essential components or include irrelevant or misplaced terms.

• Key elements like Advertisers or Campaigns, which are foundational to the hierarchy, are often missing.
• Some options incorrectly list "inventory," a term more central to a Demand-Side Platform (DSP) like Display & Video 360, not an ad server like Campaign Manager 360.
• Listing "reporting" is also incorrect in this context. Reporting is a function or output of the system, not a structural component in the same way as a campaign or placement.
• Several incorrect choices contain illogical repetitions (e.g., "creatives, and creatives"), making them invalid distractors.