Where in the Google Marketing Platform can you manage connections across a number of its products?

Analysis of Correct Answer(s) The Integration Center is the correct answer because it is the dedicated hub within the Google Marketing Platform (GMP) designed specifically to manage connections between its various products. It provides a centralized view of all integrations for an advertiser.

Key functions of the Integration Center include: - Linking Campaign Manager 360 with other GMP products such as Display & Video 360, Search Ads 360, and Google Analytics 4. - Enabling streamlined data sharing, unified reporting, and cross-platform workflows. - Managing existing links and initiating new connections between products.

Analysis of Incorrect Options - Floodlight Configuration: This area is used exclusively for setting up and managing Floodlight tags, activities, and conversion groups. Its purpose is to track conversions and user actions on a website, not to connect different GMP products. - Data Management Center: This is not a standard, top-level feature in GMP for managing product linkages. While various data management features exist within specific products, this is not the centralized integration hub. - Admin Account: The Admin section is used for managing user access, account settings, and advertiser properties. While you need administrative permissions to set up integrations, the actual management and overview of these product links are located in the Integration Center.