Which platforms allow for native integrations with Campaign Manager 360?

Analysis of Correct Answer(s)

Campaign Manager 360 serves as the central hub for ad serving and measurement within the Google Marketing Platform (GMP). Its core strength lies in its native integrations with other GMP products, which create a unified advertising and analytics stack.

• Display & Video 360 (DV360): This integration allows for seamless trafficking of creatives from Campaign Manager 360 to the primary GMP programmatic buying platform. It centralizes creative management and reporting for display and video ads.
• Search Ads 360 (SA360): Integrating with the GMP search management platform enables the use of Floodlight tags for conversion tracking across both search and display channels. This provides a holistic, deduplicated view of performance.
• Google Analytics 4 (GA4): This connection allows you to see Campaign Manager 360 data (like impressions and clicks) alongside user behavior data in GA4. It provides a more complete view of the customer journey, from ad exposure to on-site conversion.

Analysis of Incorrect Options

• Google Ads: While Campaign Manager 360 can track Google Ads activity via Floodlight, Search Ads 360 is the GMP platform with the direct, native integration for managing and measuring search campaigns in a unified way with display.
• Surveys 360: This was a market research tool and not a core advertising or analytics platform with direct operational integrations for campaign trafficking and measurement like DV360 or SA360.