After setting up separate child advertisers for your client, what's the next step to prepare your client's account in Campaign Manager 360?
Choose optimal placements for their glove launch.
Upload your glove specific creatives into your account.
Select the ad sizes for your glove creatives.
Create a campaign for their new line of gloves.
Explanation
Analysis of Correct Answer(s)
The correct answer is to create a campaign for their new line of gloves. Campaign Manager 360 follows a specific hierarchical structure for trafficking. After an advertiser is established, the next logical and required step is to create a campaign. A campaign serves as a container for all related advertising activities for a specific initiative, such as the glove launch. All subsequent items, including placements, ads, and creatives, are organized within this campaign structure.
Analysis of Incorrect Options
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Choose optimal placements for their glove launch: Placements are created inside a campaign. You must create the campaign first before you can define where your ads will run (i.e., the placements).
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Upload your glove specific creatives into your account: While you can upload creatives to the advertiser-level asset library at any time, the standard workflow involves creating the campaign structure first. Creatives are ultimately assigned to ads, which are housed within placements, which belong to a campaign.
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Select the ad sizes for your glove creatives: Ad sizes are determined when creating placements and ads. This is a more granular step that occurs after the overarching campaign has been set up. The campaign provides the necessary framework for these detailed trafficking decisions.