You're working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand.At what level in your Campaign Manager 360 account settings will you need to navigate to?
Campaign-level verification
Account-level verification
Ad-level verification
Creative-level verification
Explanation
Analysis of Correct Answer(s)
- Campaign-level verification is the correct choice. In Campaign Manager 360, Verification settings are managed at the campaign level to ensure brand safety and control ad placement context. This allows you to set consistent rules for an entire marketing initiative, such as a movie release. At this level, you can configure controls for:
- Geo-targeting: Restricting ads to specific locations.
- Content Labels: Avoiding sensitive content categories.
- Domain/URL Blocking: Preventing ads from appearing on specific sites.
Analysis of Incorrect Options
- Account-level verification: While default settings can be applied at the Advertiser (account) level, the campaign level is where you implement and customize these rules for a specific effort. The question concerns a "latest release," which points to a distinct campaign.
- Ad-level verification and Creative-level verification: These are incorrect because ads and creatives inherit verification settings from their parent campaign. While you can view verification data at these lower levels, the primary controls are not configured there. Managing brand safety on an ad-by-ad basis would be impractical.