A national sneaker company wants to see if their ad appeared outside of the geographic target.What's a good way to view metrics for the geographic brand safety target?
Using the summary dashboard
Using the verification tool
Using the Report Builder
Using instant reporting
Explanation
Analysis of Correct Answer(s)
- Using the verification tool: This is the correct answer. The Verification tab in Campaign Manager 360 is the dedicated suite of tools for monitoring brand safety, ad fraud, and viewability. Specifically, its geo-targeting verification feature allows advertisers to see exactly where their ads were served and flag any impressions that appeared outside of the pre-defined geographic boundaries. This directly addresses the company's need to check for out-of-target ad delivery.
Analysis of Incorrect Options
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Using the Report Builder: While the Report Builder can show performance data segmented by geography (e.g., impressions by country or city), its main purpose is to analyze campaign performance metrics. It does not explicitly isolate or highlight brand safety violations related to geo-targeting in the way the Verification tool does.
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Using instant reporting: This is a shortcut for generating standard reports and shares the same limitations as the full Report Builder for this specific task. It is designed for quick performance analysis, not detailed brand safety audits.
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Using the summary dashboard: The summary dashboard provides a high-level, at-a-glance overview of campaign health and key performance indicators. It lacks the granularity required to investigate specific compliance issues like geographic targeting accuracy.