A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360.What four options are available to them?
Display, rich media, Connected TV, and audio ads
Display, rich media, audio, and in-stream Video
Display, in-stream Video, and Connected TV ads
Display, audio, in-stream, and mobile ads
Explanation
The selected option correctly identifies the four primary creative formats that can be directly uploaded and hosted within Campaign Manager 360.
Analysis of Correct Answer(s)
Campaign Manager 360 is a comprehensive ad server that supports a variety of creative types. The four main hosting options are:
- Display: This is the most fundamental category, including standard image files (JPG, PNG, GIF) and interactive HTML5 ads.
- Rich Media: These are advanced, interactive display ads built in Google Studio or third-party tools. They can expand, float, or include other dynamic elements to drive user engagement.
- Audio: This refers to standalone audio ads (e.g., MP3, OGG) that are typically served on music streaming platforms and podcasts.
- In-stream Video: These are video ads (using VAST and VPAID formats) that play before, during, or after a publisher's primary video content (pre-roll, mid-roll, post-roll).
Analysis of Incorrect Options
The other options are incorrect because they confuse creative hosting types with delivery environments or devices.
- Terms like Connected TV (CTV) and mobile are not distinct creative categories within Campaign Manager 360. They are environments where ads are served. For example, you would upload an in-stream video creative and then traffic it to run on CTV placements. You do not upload a "CTV ad" or a "mobile ad" as a specific format; you upload a standard format and target it to those devices.