A client would like to better understand how Campaign Manager 360 works.What's the correct order of steps you'd use to describe Campaign Manager 360's process?
1. People visit the website with ad space. 2. The ad serves and sends performance information to Campaign Manager 360.3. Campaign Manager 360 selects an ad to use the space.4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
1. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.2. Campaign Manager 360 selects an ad to use the space.3. People visit the website with ad space. 4. The ad serves and sends performance information to Campaign Manager 360.
1. Campaign Manager 360 selects an ad to use the space.2. People visit the website with ad space. 3. The ad serves and sends performance information to Campaign Manager 360. 4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
1. People visit the website with ad space. 2. Campaign Manager 360 selects an ad to use the space. 3. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 4. The ad serves and sends performance information to Campaign Manager 360.
Explanation
Analysis of Correct Answer(s)
The correct sequence logically outlines the ad serving process from the initial user action to the final data collection.
- 1. People visit the website with ad space: This is the crucial first step. An ad serving opportunity is created only when a user's browser loads a page with an ad slot, triggering an ad request.
- 2. Campaign Manager 360 selects an ad to use the space: The ad request is sent to the Campaign Manager 360 server. Based on campaign settings like targeting and priority, CM360 performs ad selection to determine which ad is eligible.
- 3. Using audience and contextual signals, Campaign Manager 360 supplies a creative option: This is a part of the selection process. CM360 evaluates signals (e.g., audience lists, geography) to choose the most relevant creative from the selected ad's rotation.
- 4. The ad serves and sends performance information to Campaign Manager 360: The chosen creative is sent back to the user's browser and displayed (ad serving). Simultaneously, the impression tracker sends performance data back to CM360 for measurement and reporting.
Analysis of Incorrect Options
The other options present an illogical sequence of events. The ad serving process cannot begin until a user visits a webpage, which generates the ad request. Options that place ad selection or ad serving before the user's visit are incorrect because the ad server has not yet been asked to do anything. The ad can't serve before it has been selected, and it can't be selected before a user's action initiates the request.