Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren't appearing.What could be the reason for this error?

Analysis of Correct Answer(s)

• Mobile reporting dimensions were left out of Report Builder. This is the correct answer because reports in Campaign Manager 360 are built using dimensions and metrics. Dimensions categorize your data, while metrics measure it. To see a breakdown of performance by platform (e.g., mobile vs. desktop), you must include mobile-specific dimensions like Platform Type, Environment, or Operating System when creating the report in Report Builder. If these dimensions are omitted, the report will aggregate all data, and you will not see the specific metrics for mobile web or mobile app environments.

Analysis of Incorrect Options

• They only included mobile app installs as a filter. A filter is used to narrow down the data shown in a report after the dimensions have been selected. Filtering by "mobile app installs" would show data related to that specific conversion, but it wouldn't cause all other mobile metrics to disappear. The core issue is the report's structure, not its filtering.

• "Mobile website" was left out of the campaign. This relates to campaign targeting and setup, not reporting. If a platform were excluded from targeting, there would simply be no delivery or performance data for it. However, the report would still show data for the other targeted platforms, like mobile app and desktop. The problem describes missing metrics in the report, not missing delivery in the campaign.

• They only included "mobile app" as a platform filter. This is incorrect for the same reason as the first option. Applying a filter for the "mobile app" platform would isolate and display data for that specific environment, not cause mobile metrics to be hidden. The problem is the absence of a data breakdown, which is controlled by dimensions.