A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

Analysis of Correct Answer(s)

• Reviewing the website's funnel or flow is the most effective and data-driven strategy. A conversion funnel analysis tracks the user's journey through a series of steps toward a goal (e.g., homepage > product page > cart > checkout). By examining this flow, Gymnex can pinpoint exactly where users are abandoning the process. A high drop-off rate on a particular page is a clear, quantitative indicator that it is a "weak" page and a high-priority target for conversion rate optimization (CRO). This method allows for prioritizing pages that have the most significant impact on overall business goals.

Analysis of Incorrect Options

• Having a designer inspect the cosmetic side: While aesthetics are part of the user experience, a purely visual review is subjective and doesn't provide data on user behavior or performance bottlenecks.
• Comparing other businesses' websites: This is competitive analysis. It’s useful for generating ideas but doesn't reveal specific performance issues or points of friction on Gymnex's own site.
• Checking the "Landing pages" section in Google Ads: This action is valuable but too narrow. It only analyzes performance for traffic arriving from paid ads, ignoring users from other critical channels like organic search, social media, or direct traffic. A full funnel review provides a holistic view of all users.