Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organization?

Analysis of Correct Answer(s)

• It prevents misalignment. This is the correct answer. When all teams, from marketing and design to development and leadership, track the same Key Performance Indicators (KPIs), they are unified by a common set of goals. This shared focus ensures that every department's efforts contribute directly to the same desired user outcomes. For instance, if the shared KPI is "improving user onboarding completion rate," everyone works together to make that experience seamless. This eliminates conflicting priorities and ensures the entire organization is aligned on delivering value to the user, fostering a truly user-focused culture.

Analysis of Incorrect Options

• It unlocks additional features in Google Analytics. This is incorrect. How a team organizes its KPIs is a strategic choice and has no technical impact on the features available within analytics software.
• It encourages feedback from users. While shared goals might indirectly lead to a culture that values user input, the primary function of aligning KPIs is internal coordination, not the direct solicitation of external feedback.
• It guarantees more conversions. This is an overstatement. Aligning teams around common goals is a powerful strategy that significantly increases the likelihood of improving conversions, but it cannot guarantee a specific outcome due to other influencing factors like market trends or competition.