The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

Analysis of Correct Answer(s) - The correct answer is delivering a relevant landing page. This action describes a core principle of conversion optimization known as Message Match. - Message Match is the practice of ensuring that the promise or "message" in an advertisement (e.g., "25% discount") is immediately and clearly reflected on the landing page the user arrives at after clicking. - This method personalizes the user's journey by providing a seamless, consistent experience. It directly addresses the user's expressed interest, which reduces friction and confusion, ultimately increasing the chances of conversion.

Analysis of Incorrect Options - It uses given information: This is too broad. While true that the ad provides information, this option fails to describe the specific and crucial action of aligning the landing page with the ad's content. - It implements mobile deep linking: This is incorrect as deep linking refers to directing users to a specific screen within a mobile app, not a web page. The scenario describes a standard website experience. - It implements dynamic scripting: This describes a potential technology used to build the page, not the user-facing personalization method. The method is the outcome (a relevant page), while dynamic scripting is one way to achieve that outcome.