Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?

Analysis of Correct Answer(s)

• One Tap sign-up: This solution directly addresses the core problem of repetitive data entry. One Tap simplifies the sign-in and sign-up process, allowing users to authenticate with their existing Google account. This enables the website to then leverage the user's saved Google profile information, such as shipping addresses and payment methods stored in Google Pay. This significantly reduces the number of fields a user needs to fill out manually, directly making the checkout process faster and reducing friction.

• Google App Engine: This is an infrastructural solution. Google App Engine is a platform for building and hosting web applications on Google's scalable infrastructure. A slow, unresponsive checkout page is a major reason for abandonment. By using App Engine, ScaryBooks.com can ensure its checkout process is highly performant, loads quickly, and remains stable under load. This contributes to a faster overall user experience, which helps reduce drop-offs.

Analysis of Incorrect Options

• Google AI: This is a broad category of technologies, not a specific, applicable solution. While AI could be used for personalization or fraud detection in the checkout flow, it does not directly solve the stated problem of a long, manual form-filling process.

• Progressive web apps (PWAs): PWAs focus on creating a fast, reliable, and engaging app-like experience on the web. While a PWA can improve page load speed and performance, its primary function is not to streamline the form-filling process itself. It doesn't inherently solve the problem of users needing to type their shipping and billing information.