Gertie is the marketer for a client's website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers.

To increase sales revenue by improving the landing page experience, the focus should be on elements that directly influence a user's decision to convert.

Analysis of Correct Answer(s)

• Clear value proposition: This is the most critical element. It's a concise statement that clearly communicates the unique benefit a customer will receive from PieBaker.com's product. A strong value proposition immediately answers the visitor's question, "What's in it for me?", persuading them to stay on the page and make a purchase. Without this, visitors are likely to leave, as they won't understand why they should buy.

• Simple design: A clean, uncluttered, and visually organized design is essential for conversion. A simple design minimizes distractions and guides the user’s eye toward the most important information and the call-to-action (CTA). This reduces cognitive load, making it easier for visitors to understand the offer and complete the purchase, thereby increasing sales.

Analysis of Incorrect Options

• Turnaround time: While important, this is a supporting detail that can be part of the value proposition, not a foundational page element itself.
• Intuitiveness: This is a quality or outcome of a well-designed page (with a simple design and clear messaging), not a specific element you can add or change directly.
• Navigation: For a dedicated landing page focused on a single conversion goal (like sales), it's a best practice to have minimal or no navigation. Standard website navigation can distract users from the primary call-to-action and lead them away from the conversion path.