Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics's teams?

Analysis of Correct Answer(s)

The question "Do web and app teams have aligned goals and strategies?" directly promotes cross-functional collaboration. True collaboration begins at a strategic level. By asking if separate teams (like web and app development) share aligned goals, a leader encourages them to break down silos. When teams have shared objectives, they are incentivized to communicate, share insights, and coordinate their efforts to achieve a unified outcome, improving the overall user experience across platforms. This question addresses the foundational requirement for different functional groups to work together effectively.

Analysis of Incorrect Options

• "Are the teams utilizing the latest features in Google Ads?": This is a tactical question focused on a single tool and likely a single team (e.g., paid marketing). It doesn't encourage interaction with other functional units like engineering or product design.
• "What percentage of the marketing budget can accurate metrics quantify?": This question focuses on measurement and financial accountability. While important, it is primarily an analytical or marketing-specific concern, not one designed to foster operational teamwork between diverse departments.
• "How many offline interactions does it take to create a conversion?": This is an attribution and data analysis question. While answering it might require input from multiple teams (like sales and marketing), the question itself is about understanding the customer journey, not about improving the internal collaborative process.