Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she's limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

The PIE framework is a popular method for prioritizing conversion rate optimization (CRO) test ideas. It helps businesses like Susie's allocate limited resources effectively by focusing on tests that offer the most value. The framework uses three criteria to score each testing hypothesis.

Analysis of Correct Answer(s)

The correct answer is Potential, Importance, and Ease. These three components form the acronym PIE:

• Potential: This assesses how much improvement can be made on the page(s) in question. Pages that are performing very poorly have a higher potential for a significant lift.
• Importance: This evaluates the value of the traffic to the page. High-traffic or high-value pages (e.g., checkout, pricing pages) are more important, and improvements will have a greater business impact.
• Ease: This considers how easy the test will be to implement, both technically and politically. A simple headline change is much easier than a complete site redesign.

By scoring each test idea on these three factors (e.g., on a scale of 1-10), a team can prioritize the opportunities with the highest overall score.

Analysis of Incorrect Options

• Production, Interest, and Engagement: These terms relate to content or product management but are not the specific criteria for the PIE prioritization framework.
• Presentation, Indicators, and Estimation: While these concepts are relevant to testing, they do not form the established PIE model.
• Performance, Inspection, and Evaluation: These are general phases of an analysis or quality assurance process, not the specific components of the PIE framework for CRO.