Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website.Online sales are at an all-time low, and he thinks it's because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he's right or wrong. What tool can you use to measure the effectiveness of your landing page?

Analysis of Correct Answer(s)

• The Google Ads landing page report is the correct tool because the problem is framed from a marketing perspective focused on rescuing online sales. This report directly measures the business effectiveness of landing pages used in Google Ads campaigns. It provides crucial marketing metrics such as conversion rate, cost per conversion, and a "Landing Page Experience" score. These metrics allow a marketer to determine if the page is successfully turning ad clicks into sales, directly addressing the core issue.

Analysis of Incorrect Options

• Chrome UX Report (CrUX): This report provides aggregated, real-world user experience data on technical performance (like Core Web Vitals). While a poor technical experience can impact sales, CrUX doesn't provide specific marketing metrics like conversion rates tied to campaigns.
• Chrome DevTools: This is a suite of tools for web developers to debug and audit a site's code and performance. It is used for technical diagnostics, not for measuring overall marketing effectiveness or tracking sales conversions over time.
• Google Web Vitals: These are specific technical metrics (LCP, FID, CLS) that quantify a page's user experience in terms of loading speed, interactivity, and stability. A page can have perfect Web Vitals scores but still have poor messaging or a confusing layout that results in low sales. This measures technical quality, not marketing success.