Oliver is the marketer for the web site, FindYourHome.com. Oliver thinks the slowness of the site discourages users from browsing the site. But he's unsure how to demonstrate and prove this to the developer team and executive leadership. What's a tool Oliver can use to test, analyze, and report recommendations to improve the performance of the FindYourHome.com site?

Analysis of Correct Answer(s)

• Test My Site: This is a Google tool specifically designed for the task described. It analyzes mobile site speed, generates a detailed report with actionable recommendations (e.g., image compression, reducing server response time), and even estimates the potential business impact of speed improvements. This makes it an ideal tool for a marketer like Oliver to demonstrate performance issues and present data-backed solutions to both developers and leadership.

• Visual Studio: This is an Integrated Development Environment (IDE) used primarily by developers. It contains powerful performance profilers and diagnostic tools that can conduct a deep analysis of a website's code and infrastructure to identify performance bottlenecks. While Oliver, as a marketer, would not typically use this tool himself, he could request that the development team use it to get a detailed technical report. It directly addresses the need to test and analyze performance at a granular level.

Analysis of Incorrect Options

• Site123: This is a website builder platform. It is a tool for creating a website from scratch, not a diagnostic tool for analyzing the performance of an existing, custom site.

• Squarespace: Similar to Site123, Squarespace is a popular website builder and hosting platform. It is used to build and manage sites hosted on its own platform, not to test and report on the performance of an external website like FindYourHome.com.