Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend's leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?

Analysis of Correct Answer(s)

• Showing benchmark data across the competition is the most effective approach to persuade leadership. Leaders are primarily focused on high-level business strategy, market position, and competitive advantage.
• Presenting competitive data provides crucial strategic context. It answers key questions for executives, such as "How do we compare to our rivals?" and "Where are the market opportunities we are missing?". This creates a sense of urgency and directly links the initiative of becoming more user-focused to a tangible business outcome: staying competitive and capturing market share.

Analysis of Incorrect Options

• Showing a comparison of performance between internal teams (like development and marketing) is an internal, operational metric. It can create division and is less likely to inspire a unified, company-wide strategic shift.
• Showing the performance statistics of the design team or a summary of the Google Ads account are too tactical and narrow in scope. While these details are important, they don't illustrate the larger strategic need for a user-focused culture in a way that resonates with top-level leadership. They lack the competitive context that benchmarking provides.