Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.

Analysis of Correct Answer(s)

The high drop-off rate at checkout indicates friction in the payment process. Google Pay is recommended because it directly solves the most common causes of cart abandonment: a complicated process and security concerns.

• Completing checkout takes less than six clicks or taps: This is a key benefit for conversion optimization. A shorter, simpler checkout process significantly reduces user frustration and the likelihood of them abandoning their cart. This speed and convenience directly address the high drop-off rate.
• It securely stores payment information: Security is a primary concern for online shoppers. By leveraging Google's secure infrastructure to store payment details, users do not have to manually enter sensitive information. This builds trust and removes a significant point of friction, making users more comfortable completing their purchase.

Analysis of Incorrect Options

• It's accepted by every bank that accepts Visa or Mastercard: This is an overstatement and not the primary reason to recommend it for solving on-site conversion issues. The core problem is the user experience during checkout, not bank network compatibility.
• It supports co-branded cards, such as those by Citi: While this is a feature, it is too specific. The main advantages that reduce drop-off rates—speed and security—apply to a much broader user base.
• It offers rewards for new user referrals: This is a user acquisition tactic for Google Pay, not a feature that improves the checkout experience on Myrna's website. It does not solve the problem of cart abandonment.