You work with a clothing brand that's launching a new parka collection. You want to see which winter sports publishers have space on their websites that's available for purchase. What Display & Video 360 module should you use to find that information?
Campaign module
Report module
Creative module
Inventory module
Explanation
Analysis of Correct Answer(s)
The Inventory module is the correct tool for this task. Its primary purpose is to allow users to discover, explore, and manage advertising inventory. Within this module, you can use the Marketplace to browse available ad space from a wide range of publishers. You can filter by categories, like "winter sports," to find relevant publisher websites and see what inventory they have available for purchase through public or private deals. This directly addresses the need to find which publishers have ad space for sale.
Analysis of Incorrect Options
- Campaign module: This module is used to build and manage your advertising campaigns, including setting up insertion orders and line items. You would use this module to target the inventory you've already found, not to discover new inventory sources.
- Creative module: This is where you upload and manage your ad creatives (e.g., images, videos). It has no functionality related to sourcing or discovering publisher inventory.
- Report module: This module is used to analyze performance data from campaigns that have already run. While a report can show you where your ads were delivered, it is a tool for post-campaign analysis, not for pre-campaign inventory discovery.