Your client is a sports retailer who's launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?

Analysis of Correct Answer(s)

• Sales tag: This is the correct choice because the client is a retailer focused on selling a product. A Sales tag is specifically designed to track conversions that involve a transaction. It is placed on the purchase confirmation page to capture valuable data like the number of items sold and the total revenue generated. While the question asks about "site visits," in a retail context, the most critical visit to measure is one that culminates in a sale. This tag directly measures the campaign's success in driving purchases of the new sneaker.

Analysis of Incorrect Options

• Counter tag: This tag is used to count non-monetary conversions, such as newsletter sign-ups, downloads, or visits to a specific non-transactional page (e.g., a "Contact Us" page). While it can count page visits, it doesn't capture the sales data that is essential for a retailer's campaign.

• Global site tag: The global site tag (gtag.js) is not a type of Floodlight tag itself. Instead, it is the implementation framework or code snippet placed on every page of a website. It works as a container to deploy various tracking tags, including Floodlight tags, Google Analytics, and Google Ads conversion tracking.

• Any floodlight tag: This option is too general. It is crucial to select the specific type of Floodlight tag (Counter or Sales) that aligns with the specific conversion action you want to measure. Each tag serves a different purpose.