Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?

Analysis of Correct Answer(s)

• Swirl: This is the correct choice because Swirl is an immersive ad format specifically designed to showcase 3D product models on the mobile web. It allows users to directly interact with an object by rotating, zooming, and expanding it within the ad unit. This is a perfect fit for a car company that already has 3D models and wants to create an engaging, hands-on experience for potential customers.

Analysis of Incorrect Options

• Native: Native ads are designed to match the form and function of the publisher's content. They are not inherently a 3D format and do not support interactive 3D models.
• Parallax: Parallax is a visual effect that creates an illusion of depth by moving background and foreground content at different speeds. While it adds a dynamic feel, it is a 2D effect and not a true 3D interactive format.
• Flipbook: A Flipbook format allows users to swipe through a series of images or pages, similar to a digital catalog. It is interactive but is based on 2D assets, not a manipulable 3D model.