What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?

Analysis of Correct Answer(s)

• Native ads are the correct choice because they are specifically designed to match the visual design and user experience of the publisher's site or app where they are displayed. The advertiser provides the core creative assets (headline, image, description, logo), but it is the publisher's system that configures these components, applying its own fonts, colors, and layout styles. This process ensures the final ad feels like a natural, or "native," part of the surrounding content.

Analysis of Incorrect Options

• Data-driven ads: These creatives use dynamic logic and data feeds to personalize the ad content for the user. However, their visual template is generally controlled by the advertiser, not configured by the publisher to match their site's aesthetic.
• In-stream video ads: These are standard video ads that play before, during, or after video content. Their appearance is dictated by the video player and the creative itself, not by the publisher's website design.
• Responsive ads: These ads automatically resize and reformat their layout to fit into various ad slot sizes. While they adapt to the ad space, the core design elements are not configured by the publisher to blend in with the site's look and feel in the same way as native ads.