You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What's the first thing you should do within the Deal Troubleshooter?

Analysis of Correct Answer(s)

The first and most fundamental step when a Programmatic Guaranteed (PG) deal shows zero impressions is to check for incoming bid requests.

• A bid request is the initial signal from a publisher’s ad server to Display & Video 360, indicating that an ad opportunity matching the deal's terms is available.
• If no impressions or spend are recorded, it strongly suggests that DV360 is not receiving these signals from the publisher.
• Without incoming bid requests, DV360 has no opportunity to respond with a creative, and therefore, no impression can be served. The Deal Troubleshooter will immediately highlight if bid requests for the deal ID are being received, making this the primary diagnostic step to confirm the technical connection is active.

Analysis of Incorrect Options

• Check the line item for potential targeting issues: While targeting mismatches can prevent impressions, this step is only relevant after you have confirmed that bid requests are being received. If there are no requests, there is nothing for your targeting to match or mismatch against.
• Check for potential reach issues: In a PG deal, inventory and reach are pre-negotiated and reserved. A complete lack of impressions is rarely a reach problem but rather a technical setup issue, like the absence of bid requests.
• Check that your deal complies with publishers: Compliance issues, such as creative rejections, typically occur after a bid request is received and DV360 attempts to respond. This would result in filtered bids, not a total absence of activity.