Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?
One of the source files is in MP3 format.
One of the source files is in WAV format.
One of the ads is missing a companion creative.
One of the ads was created in Ad Canvas.
Explanation
Analysis of Correct Answer(s)
- One of the source files is in WAV format: This is the correct answer because Display & Video 360 has specific technical requirements for audio creative assets. Supported audio file formats are typically MP3 and OGG. The WAV format is an uncompressed audio file type that is generally not supported for direct upload as a primary audio asset due to its large file size. Uploading a WAV file would lead to an error or prevent the creative from serving correctly.
Analysis of Incorrect Options
- One of the source files is in MP3 format: This is incorrect because MP3 is a standard and accepted file format for audio ads in Display & Video 360. Using this format would be the correct procedure, not the cause of an issue.
- One of the ads was created in Ad Canvas: This is incorrect because Ad Canvas is a tool used for building display and rich media creatives. It is not used for creating audio-only ads. Therefore, it is irrelevant to the troubleshooting process for a dedicated audio creative.
- One of the ads is missing a companion creative: This is incorrect because while companion creatives (e.g., a display banner) are highly recommended for audio campaigns, they are often optional. An audio ad can typically serve without a companion, so its absence would not be the primary cause of a technical issue preventing the ad from running.