You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?

Analysis of Correct Answer(s)

Data-driven ads are the correct choice because they are designed for this exact purpose. This ad format uses a dynamic feed (like a spreadsheet) connected to a creative template.

• The feed can contain different rows for each city, with specific text, images, and landing pages for each marathon.
• The ad creative then dynamically pulls the correct information from the feed based on targeting signals, such as the viewer's geographic location.
• This allows you to serve unique, relevant ads for each city using a single, scalable creative setup, ensuring the right message is shown in the right place.

Analysis of Incorrect Options

• In-stream video ads: This describes a video ad placement (e.g., pre-roll) rather than a creative format. While you can target these ads by location, the format itself doesn't inherently support dynamic content changes based on the city.

• Native ads: This refers to an ad's style, where it matches the look and feel of the surrounding content. It is not a format built for dynamically swapping content based on location.

• Responsive ads: This format automatically adjusts the ad's size and layout to fit different ad spaces. Its primary function is adapting to screen and placement dimensions, not personalizing content based on user data like location.