Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?

Analysis of Correct Answer(s)

In Display & Video 360, the process for negotiating deals, especially those using deal sync with integrated exchanges, is initiated by the publishers.

• The publisher first creates a proposal in their ad server (like Google Ad Manager), defining the terms such as inventory, pricing, and targeting.
• This proposal is then sent to the advertiser's DV360 account. The advertiser reviews this incoming proposal in the Marketplace under the "Negotiations" section.
• From there, the advertiser can accept the terms, propose changes, or reject the deal. The critical first step in the platform workflow is taken by the publisher.

Analysis of Incorrect Options

• Via advertisers: While advertisers request deals and are the ultimate buyers, they do not initiate the formal proposal within the DV360 platform's workflow. They respond to proposals sent by publishers.
• Via both advertisers and publishers: This is incorrect because the initiation of the negotiation within the system is a specific, one-sided action. Although both parties participate in the overall negotiation, the publisher formally starts the process.
• Via representatives from Display & Video 360: DV360 is the technology platform that facilitates these transactions. Its representatives provide support but do not act as intermediaries to launch deal negotiations between advertisers and publishers.