You're reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?

Analysis of Correct Answer(s)

The Deal Troubleshooter is the most effective first step for diagnosing under-delivery issues with a Programmatic Guaranteed (PG) deal. This purpose-built tool within Display & Video 360 is designed to provide a comprehensive analysis of why a deal is not performing as expected.

• It directly analyzes the bid requests being sent and identifies the specific reasons why they are not winning impressions.
• The tool can pinpoint discrepancies between the line item's configuration and the publisher's deal terms, such as mismatched targeting, creative rejections, or other blocks.
• Using the troubleshooter first allows you to gather data-driven insights before taking further action.

Analysis of Incorrect Options

• Contact the publisher: While this may be necessary later, it should not be the first step. You should always use DV360's internal diagnostic tools first to understand if the issue is on your end. Approaching the publisher with specific data from the troubleshooter will lead to a more productive conversation.
• Review the campaign-level targeting: This is too broad. PG deal issues are typically specific to the deal and line item configuration. The Deal Troubleshooter provides a more granular analysis that compares the line item settings directly against the deal's requirements.
• See if the line item has multiple targeting assigned: This is only one of many potential causes for under-delivery. The Deal Troubleshooter investigates all potential reasons, including targeting, creative status, and other technical blockages, making it a more comprehensive initial check.