Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?

Analysis of Correct Answer(s)

The provided options are deal types, which determine how inventory is purchased. The best deal type for this scenario is the one that provides guaranteed access to premium inventory while allowing for precise audience targeting.

• Programmatic Guaranteed (PG) deals are ideal for this goal. They allow an advertiser to make a direct, one-to-one deal with a publisher (in this case, Google for YouTube) to reserve a specific amount of CTV inventory.
• The most significant advantage is that you can apply your own first-party data and Google audience lists directly to this reserved inventory.
• This ensures guaranteed delivery of your ads to your specific, high-value audience on a premium platform, fulfilling the customer's request precisely.

Analysis of Incorrect Options

• Open Auction: This is a public marketplace where you bid against all other advertisers. While you can apply audience targeting, there is no guarantee you will win the impressions needed to reach your specific audience, especially on high-demand CTV inventory.
• Private Auction deals: These are invitation-only auctions. They offer more exclusive access to inventory but are still competitive, auction-based environments. They do not provide the same guaranteed delivery against a specific audience segment that a Programmatic Guaranteed deal offers.
• Private deals: This is a general term, but in the context of DV360, it often refers to Preferred Deals or Private Auctions, neither of which offers the same level of reservation and audience guarantee as PG.