You're working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?

Analysis of Correct Answer(s)

• Maximize conversions: This is the most appropriate automated bidding strategy for this goal. It leverages Google's machine learning to automatically optimize bids to achieve the highest number of conversions for your budget. You can specify a single Floodlight activity as the conversion goal, which directly aligns with the requirement to optimize for a single conversion type.

• Active View: This is an automated bidding strategy (Maximize Active View viewable impressions) that optimizes for viewability, not user conversions. Its purpose is to serve ads where they are most likely to be seen. While viewability is a crucial performance metric, it is distinct from a conversion action like a purchase or sign-up. This option might be considered correct in a broad sense of "performance goal," but it doesn't optimize for a conversion in the standard DV360 definition.

Analysis of Incorrect Options

• Maximize clicks: This strategy aims to generate the most clicks possible within a given budget. It is focused on driving traffic to a site, not on securing specific user actions (conversions). High click volume does not guarantee a high conversion rate.

• Custom bidding: This is an advanced feature that allows you to create your own bidding logic using custom scripts. While it offers granular control and could be used to optimize for a single conversion type, Maximize conversions is the standard, pre-built automated strategy designed specifically for this common objective.