Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they're appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?

This combination of tools provides a multi-layered approach to brand protection, addressing content suitability, sensitive topics, and traffic quality.

Analysis of Correct Answer(s) - Digital content labels: These function like movie ratings (e.g., G, PG, M) and allow advertisers to exclude their ads from appearing alongside content that isn't appropriate for their target audience's maturity level. For a wellness brand, this ensures placement in family-safe environments. - Sensitive categories: This tool allows the brand to avoid specific vertical content that, while not necessarily mature, could be damaging to their brand image by association (e.g., tragedy & conflict, suggestive content). - Invalid traffic (IVT): This is a critical media quality feature that protects the brand's budget and reputation by filtering out non-human, fraudulent traffic. It ensures ads are served to real people, not bots.

Analysis of Incorrect Options - General categories: This is a targeting feature used to reach users interested in specific topics, not a brand safety tool for exclusion. - Advertising review: This refers to the process of checking if an ad creative complies with platform policies, not where the ad will be placed. - Advertising verification: This is a broader term, often involving third-party tools. The combination of sensitive categories and invalid traffic represents more specific and fundamental brand safety controls directly within Display & Video 360.