You're working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?

Analysis of Correct Answer(s)

The correct answer is cross-environment conversions. This measurement is essential for understanding the complete customer journey when it spans multiple devices. It allows you to attribute a conversion that happens on one device (like a desktop computer) back to an ad impression that occurred on a different device (like a mobile phone). This provides a more accurate picture of how your ads influence user behavior across their entire digital footprint, which is exactly what the car manufacturer needs.

Analysis of Incorrect Options

• Same-device measurement: This is incorrect because it only tracks conversions that occur on the same device where the user saw the ad. The question specifically asks about a path from mobile to desktop.

• Conversion tracking: While this is a broad category that includes cross-environment measurement, it is not the most specific or correct answer. The key challenge described in the scenario is linking activity between different devices, which is the precise function of cross-environment conversions.

• Open measurement software development kit (SDK): This is incorrect. The Open Measurement SDK is a standard used for measuring ad viewability and verification, particularly within mobile apps. It is not used for tracking conversion paths across devices.