A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?

Analysis of Correct Answer(s)

The correct location is within their specific audience settings. Display & Video 360 offers audience-level frequency capping, which is the most precise way to control ad exposure for a particular group of users.

• This setting applies the frequency cap (twice per month) directly to the "party planners" audience list.
• It ensures that no matter which campaign or line item serves an ad to a user in this audience, the rule will be enforced. This is ideal for managing the user experience for a specific, high-value segment across all your activities.

Analysis of Incorrect Options

• Within their campaign settings: A frequency cap at the campaign level applies to all users targeted within that campaign, not just the specific "party planners" audience. This is too broad and would not meet the specific requirement.
• Within their insertion order settings: Similar to the campaign level, a frequency cap on an insertion order (IO) affects all line items and users targeted within it. This is not specific enough to isolate just the "party planners."
• Within their line item settings: A line item frequency cap controls how often an ad from that specific line item is shown. While a line item could be dedicated to this audience, the most scalable and accurate way to manage frequency for the audience itself across multiple potential line items is at the audience level.