Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?

Analysis of Correct Answer(s)

The Report module is the correct choice because its primary function is to provide detailed performance analysis for your campaigns. To find the number of mobile views, you would:

• Create an Offline Report (or Instant Report) within this module.
• Select metrics like Impressions or Views.
• Choose dimensions such as Device Type to segment the data and isolate performance on mobile devices.

This module is specifically designed for accessing, organizing, and visualizing campaign performance data to answer questions like the one posed.

Analysis of Incorrect Options

• Inventory module: This module is used to discover, negotiate, and manage the ad inventory (publishers and deals) where your ads can run. It is for sourcing placements, not analyzing performance metrics.

• Creative module: This is where you upload, manage, and assign your ad creatives to line items. While you can preview creatives, this module is not used for detailed performance reporting.

• Audience module: This module is for building, managing, and analyzing your target audiences. You use it to define who you want to reach, but not to report on specific campaign delivery metrics like device-specific views.