While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?

Analysis of Correct Answer(s)

The Reach Overlap report is the correct tool for this task. Its primary purpose is to measure unique reach, which is the de-duplicated count of users who have been exposed to your ads. In the context of a CTV campaign, the "total number of engaged users" refers to the total unique audience that has seen your video ad. This report precisely calculates that number, showing how many distinct individuals your campaign has impacted across various line items or insertion orders.

Analysis of Incorrect Options

• Inventory Availability report: This is a planning and forecasting tool used before a campaign runs. It estimates potential available impressions and reach based on targeting criteria, but it does not show actual performance data from a live campaign.
• Floodlight report: This report tracks conversions, such as website visits or purchases, that occur after a user has seen or clicked on an ad. While converters are a form of engaged user, this report doesn't capture the total audience reached, which is the primary goal of many CTV campaigns.
• Audience Composition report: This report breaks down the demographics and interests of the audience you have reached. It provides insights into who your audience is (e.g., age, gender) rather than the total number of unique individuals reached.