Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?
Optimized targeting helps marketers reach, engage, and convert their target audiences across Google's vast advertising network.
Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.
Explanation
Analysis of Correct Answer(s)
The correct option accurately defines optimized targeting as a powerful audience expansion tool. Its primary function is to leverage Google AI to discover new audiences that are likely to convert.
- It begins with the audience signals you provide (e.g., first-party data, Google audience segments, or custom audiences).
- The AI then analyzes the real-time conversion data of your campaign.
- Based on this analysis, it looks for users outside your manually selected segments who exhibit similar behaviors and are likely to help you achieve your campaign goals. This process allows your campaign to reach new, high-performing users you might have otherwise missed.
Analysis of Incorrect Options
- "Combines different data sets to create granular audiences...": This describes the process of building combined audiences or custom audiences, where an advertiser manually selects and combines different signals. Optimized targeting is an automated expansion feature, not a manual audience creation tool.
- "Helps marketers reach, engage, and convert...": This is a very general statement describing the overall purpose of Display & Video 360, not the specific function of optimized targeting. It lacks the necessary detail to be the best answer.
- "Uses your own customer lists, website visitor data...": This describes first-party audience targeting (remarketing and Customer Match). While optimized targeting can use these lists as an initial signal, its key purpose is to expand beyond these existing audiences, which this option fails to mention.