What would you use the Intelligence Panel for in Display & Video 360?
You're negotiating a deal and want to choose the most relevant inventory for your campaign.
You're running a campaign and want to upload a single creative to multiple line items.
You're running a campaign and want to see which insertion order is under-pacing.
You're looking to forecast impression levels for a new campaign coming next month.
Explanation
Analysis of Correct Answer(s)
The Intelligence Panel is a dashboard in Display & Video 360 that provides a high-level overview of campaign performance and surfaces critical insights and alerts. Its primary function is to help you monitor active campaigns and identify areas that require attention.
- The correct option is a perfect use case for this tool. The Intelligence Panel uses alert cards to highlight significant issues, such as an insertion order (IO) or line item that is under-pacing. This allows you to quickly identify delivery problems and take corrective action to ensure your budget is spent effectively and campaign goals are met.
Analysis of Incorrect Options
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Forecasting impression levels: This task is performed using the Planning tool in Display & Video 360, not the Intelligence Panel. The Planning tool helps you estimate reach and performance before a campaign launches.
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Choosing relevant inventory: Discovering inventory and negotiating deals is done within the Marketplace and the Inventory module. These sections are designed for sourcing and managing publisher inventory.
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Uploading a single creative to multiple line items: This is a creative management function. You would handle this task within the Creatives library and by editing the creative assignments for your line items, often using bulk editing features.