Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher's site. Within Display & Video 360, what deal type should you use?

Analysis of Correct Answer(s)

A Programmatic Guaranteed deal is the correct choice for this scenario. This deal type is a direct, one-to-one negotiation between a buyer and a publisher that automates traditional direct ad buys. It is the only option that meets all the specified requirements:

• Direct relationship: It's negotiated directly with a specific publisher.
• Fixed number of impressions: The core feature is a guaranteed volume of inventory.
• Fixed price: The buyer and seller agree on a fixed CPM.

This ensures the advertiser secures the desired placement in the wellness section with a predictable reach and cost.

Analysis of Incorrect Options

• Open auction deal: This is a public marketplace with no direct publisher relationship and no guarantees on impressions or placement.

• Preferred deal: This deal offers priority access to inventory at a fixed price before it goes to the open auction. However, it does not guarantee a specific number of impressions; the buyer is not obligated to purchase.

• Private auction deal: This is an invitation-only auction. While it involves a direct relationship, it's still a competitive bidding environment and does not guarantee that any single advertiser will win a fixed number of impressions.