Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?

Analysis of Correct Answer(s)

• Display line item: This is the correct choice. In Display & Video 360, native ads, which include both native image and native video formats, are configured and managed under the Display line item type. This line item type is versatile and supports creatives that are designed to blend seamlessly with the publisher's content.

Analysis of Incorrect Options

• Video line item: This option is incorrect because it is reserved for standard video formats like in-stream (e.g., pre-roll, mid-roll) and out-stream video ads. These run within a standard video player, which is different from the integrated nature of a native video ad.

• YouTube & partners line item: This line item type is used exclusively for running video ads on YouTube and the Google video partner network. It does not support native video ads served across the open exchange.

• Mobile app install line item: This is an objective-specific line item type focused on driving app installs. The client's goal is to promote a musical, not to generate app downloads, making this an inappropriate choice.