You're planning a future campaign for a new TV show focused on adults between 18-34 years old. You'd like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?

Analysis of Correct Answer(s)

The Reach planning tool is the correct feature for this task. It is specifically designed to help you forecast the performance of a future video or display campaign. You can input your target demographic (e.g., adults 18-34), budget, campaign dates, and other settings to generate a plan. The tool then provides estimates on key metrics like reach, frequency, and impressions, allowing you to understand your potential campaign exposure before it launches.

Analysis of Incorrect Options

• Plan workspace: This is a broader area in Display & Video 360 where you manage and organize your media plans. While a reach forecast would be part of a plan, the workspace itself is not the tool that generates the forecast.

• Forecasting tool: This is a generic term. The Reach planning tool is the specific name of the feature within Display & Video 360 that accomplishes the described goal of forecasting demographic exposure.

• Insights tool: The Insights tool is used to analyze the performance of past or current campaigns to uncover optimization opportunities. It is retrospective and does not provide forecasts for future campaigns.